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Dec 27, 2012 11:35pm EST
other word out of president mike bloom's mouth is a single pronoun. >> we needed to get what she needs it. she's out buying what she needs. >> reporter: you keep saying she. who is she? >> 87% of our customers are women. we think about her all the time. customer, customer, customer. >> reporter: she is the noun in just about all of your sentences. >> to me it's dna. you're getting four times as much for 50 cents less. >> reporter: bloom spent three decades working for cvs. he noticed family dollar's cheap corporate culture in day one. >> i'd sit in meetings, look at presentations. i would always miss half the presentation. i was like, it doesn't make sense, because they print on two slides. it's automatic. they print on two sides. this is brilliant. >> how are you, sir? good to see you. >> reporter: howard levine is already a millionaire many times over, but 50 years after he walked these aisles with his dad, he says he still shops here. >> this is what i bought. in fact, i'll probably sleep in these tonight. $8? i mean, unbelievable. where else can you get a value like this? >>
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